Numerous brands have skyrocketed to viral fame by crafting a unique social media presence. Glossier is a great example. It transformed from a simple blog into a multimillion-dollar enterprise largely through its savvy use of Instagram, engaging directly with its audience. Similarly, Airbnb’s compelling narrative on platforms like Instagram and Twitter, showcasing unique properties and experiences, has not only captivated audiences but also reshaped the travel industry’s marketing strategies.
To take a more personal approach, I have used social media platforms like Facebook and Instagram as a source to provide value to entrepreneurs and find students for my 14-week Moving Box Side Hustle program through consistent posting.
Here’s how to build your side hustle brand’s presence on social media:
1. Understand Your Brand Identity
What are the core values and unique selling propositions of your side hustle? Whether it’s about championing sustainability, fostering creativity, or innovating within a traditional industry, your brand’s identity should be reflected in the content you create and how you interact with your followers.
2. Choosing the Right Platforms
Not all social media platforms are created equal, especially when it comes to promoting your side hustle. Instagram and TikTok are more visual, making it the perfect fit for creative and lifestyle brands. LinkedIn suits professional services. Facebook Reels and TikTok offer a playground for more dynamic, video-based content. When starting, just focus on two platforms. Refrain from posting the exact same content on both but tweak them a little. For example, video montages work better on Instagram but spokesperson-style videos perform better on Tiktok.
3. Creating Engaging Content
Content will always be the king. High-quality images, compelling videos, and engaging text all are tools that help you share your brand’s story. Use storytelling to connect with your audience on a personal level. Share behind-the-scenes glimpses, customer testimonials, and the journey of your side hustle. Invest in easy to use tools like Canva and Adobe Spark to create content with effects. They also offer many templates to make your work easier.
4. Stay Consistent
Regular posting keeps your audience engaged and your brand top of mind. Post regularly and keep your audience engaged. A content calendar and scheduling posts will help you stay consistent. At the same time be sensitive about world events and don’t be afraid to share your opinion.
5. Engage With Your Audience
Social media is a two-way street. As a side hustle or a full-fledged business, it has become pretty common to quickly respond to comments and messages, so your followers and clients know you value them. Go beyond this and find creative ways to engage with them. You can host weekly challenges, live questions and answers, and caption challenges, and also post limited time social media offers.
6. Use Hashtags and Trends Smartly
Hashtags help make your posts more visible but don’t crowd your post with too many of them. Make a list of 15 hashtags that you can use with every post and alternate between them. Trends on social media last no more than a week, so make sure you get a headstart on them. Most platforms offer built-in trend discovery features, such as Twitter’s Trending Topics or Instagram’s Explore page. These sections highlight popular content and hashtags relevant to your interests.
For in-depth analysis, you can use Google Trends and BuzzSumo. You can also follow influencers and big brands to catch trends early.
Constantly assess and evolve your side hustle brand’s social media strategy. Remember, your audience will always be at the core of your strategy, so focus on building a community and you’ll see your brand grow sustainability.
