As a moving business, being innovative will not only help you stand apart from the competition but also establish you as a one-stop solution for all moving needs in your local market. A simple way to achieve that status is by offering add-ons to your service and marketing it to the right audience.
Which Add-On Services Can Attract More Clients?
The moving process can be hectic and stressful for your clients. We all know how hectic and stressful the moving process is. Your goal for the add-on services should be to reduce that stress and thereby offer better customer service. Here are some add-on services that can give your moving business a competitive edge:
1. Packing and Unpacking Services
This add-on can be a game-changer for anyone on the move. Not only do they save you countless hours, but they also allow you to dive straight into your new life, free from the anxieties of packing and unpacking. Assure them that you’ll be extra careful with sentimental or fragile items and offer a live timeline of the process, so they are updated all along.
2. Reusable Plastic Moving Boxes
In response to a growing trend towards sustainability, providing reusable plastic moving boxes is an excellent initiative. As per a 2019 study, plastic waste is a considerable environmental concern. By offering durable, reusable boxes, you’re providing an environmentally friendly solution that’s perfect for storing valuable items and reducing waste. It’s a win-win solution: your clients get a secure, eco-friendly storage option, and you get an edge in the competitive moving market. You may also extend this service by offering to drop and pick-up the boxes and store them at a store location while your client’s between a move.
Carrie’s Courses can help you set up this service through our 100-day Moving Box Rental side hustle program. During this virtual program, we’ll teach you everything from finding your target audience to setting up a WordPress website and automating the ordering process. To learn more about our side hustle program, book a Clarity Call with Carrie today.
3. Furniture Disassembly and Assembly
Assembling brand new furniture is in itself a big task, to disassemble and reassemble it again, is even more tedious. Complex furniture items, such as bed frames, wardrobes, or modular sofas, often require specific knowledge and tools to dismantle without causing damage. As a skilled technician, you are armed with the right tools and knowledge, and can work efficiently to restore your client’s furniture to its original state. It is a time-consuming add-on service but one that will generate a substantial amount of revenue.
How to Increase Conversions For Your Moving Business?
Having an attractive range of add-on services is one thing; convincing potential clients to use them is another. Here are some tips to bolster your moving business marketing:
1. Highlight Your Add-On Services
Make sure your potential clients are aware of your add-on services from the outset. Feature them prominently on your website, social media channels, and marketing materials.
2. Leverage Social Proof
Encourage your satisfied customers to leave reviews and testimonials, particularly if they’ve availed of your add-on services. Social proof is powerful – according to a 2022 survey, 93% of consumers say online reviews impact their purchasing decisions.
3. Offer Bundled Services
Create service packages that bundle your core moving services with some add-on services. Not only does this provide value for your clients, but it also simplifies their decision-making process.
4. Utilize Email Marketing
Keeping in touch with your clients via email newsletters is an effective way to keep them informed about your add-on services. Make sure to include eye-catching headlines and straightforward calls-to-action (CTAs) to drive engagement.
5. Invest in SEO
Potential clients will often search for moving services online, and you want to ensure your business is easily discoverable. Optimizing your website for search engines can help increase its visibility, draw in more organic traffic, and ultimately, boost conversions.
6. Run Special Promotions
Offering limited-time discounts or special bundles can create a sense of urgency and encourage potential clients to book your services. Promotions are also a great way to highlight specific add-on services.
7. Provide Excellent Customer Service
Excellent customer service can help convert potential clients into actual ones. Ensure your team is responsive, friendly, and ready to answer any questions about your services.
8. Develop a Robust Online Presence
Today’s customers expect businesses to have a solid online presence. This includes not only a professional, user-friendly website but also active social media accounts. Regularly post engaging content and interact with your audience to build relationships and trust.
9. Use Remarketing Strategies
Remarketing is a strategy that targets users who have already interacted with your business online but haven’t made a purchase yet. Using remarketing ads, you can remind them about your services and encourage them to take the final step.
How to Sell Add-On Services to Your Clients?
1. Understand Your Client’s Needs
The first step involves active listening. Engage in conversations with clients to comprehend the intricacies of their moving project, such as the scale of the move, the timeline, and any special requirements like handling fragile items or art pieces.
Next, observe and ask questions. If possible, visit the current and future locations. This allows you to gauge the logistical aspects and potential challenges, like narrow stairways or a lack of parking, and thus plan accordingly.
Maintaining clear and open communication is key. Ensure the client feels comfortable expressing concerns and queries at any stage of the process. Provide them with regular updates, addressing their feedback promptly to instill confidence.
Finally, adapt and personalize your services. Each client is unique, with their preferences and expectations. By tailoring your services to meet these individual needs, you show you’re committed to helping them and in return, you gain a loyal customer.
2. Educate Your Clients
Your clients may not be aware of the benefits of your add-on services. Explain how each service can make their moving experience smoother and less stressful. Use social media and a business website to spread awareness about your services. You can go in detail about the cost breakdowns and environmental effects of the moving industry (if you plan to offer reusable moving box rentals) among other topics.
3. Practice Up-Selling and Cross-Selling
If a client is already using one of your services, they are more than likely to purchase an add-on if they feel it is paired well together.
Building a long-term moving business takes time and patience. Understand your audience and keep innovating. For more marketing tips, advice, and news about the rental industry, follow Carrie’s Courses.